We received an already created AXE film campaign for LATAM.
The challenge was to find new creative ways to show the product concept.
So we created two succesfull stunts:
AXE MICÓN
There was a successful MTV Brazil show called “Micon”, which consist in a famous funny guy acting famous music clips. So we tought that he could acting our commercial film too but in a comic way. That impressions was a huge success.