BRAHMA BEER CHANGED THE GAME.
In 2012 Palmeiras soccer team in Brazil was going through a rough moment in Brazil’s League. But at the same time they hit a meaningful mark when they reached the semi-finals in another tournament, the Brazil’s Cup. There was a lot at stake, it was a tense moment and the team was still in a bad light.
Brahma Beer is Palmeiras official sponsor and we decided to create something that would increase supporters’ trust in the team. We had to think of something and find a trigger to spread hope.
That is when we noticed that just like the main player, the famous coach, and historic players had a mustache too. So we came up with The “Forza Bigode”, which means “Mustache Power”.
